Brand assets and guidelines
Here you'll find AfterShip's brand guidelines and downloadable assets. Learn how to apply our logo, colors, and other visual elements across all touchpoints to create a unified customer experience.
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Logo
The AfterShip logo is the defining element of our visual system, capturing our essence as a premier automation platform. It comes in two formats—horizontal primary and stacked secondary—for versatile brand application.
Primary logo
Our primary logo should be your first choice, especially for layouts with more horizontal space. Choose between AfterShip Orange, White, and Black to ensure optimal contrast and visibility in your communications.
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Secondary logo
Our secondary logo is available in the same colors as our primary logo, and should be used when a layout has more vertical space. Choose the color that ensures optimal contrast and visibility in your communications.
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Minimum size
To keep our logo looking sharp and legible, never shrink it below the width shown below. Any smaller and you'll risk losing those important details that make our brand stand out. The overall width is what matters here, so keep an eye on those dimensions.
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Clearspace
To ensure our logo stands out clearly in print and on-screen applications, always frame it within an area of unobstructed space. Leave at least 1X of space around our primary logo and 2Y of space around our secondary logo, where X and Y represent the height of the respective logos.
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Logo usage: What to avoid
Strive for brand consistency and integrity. Try to avoid using the logo in ways that aren't specified in these guidelines, including the examples shown below.
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Co-branding
Maintain proper spacing between logos to ensure clarity and visual distinction. We recommend minimum spacing of 0.5X around all sides and 1X between logos. Here's an example of how it should look using the Shopify logo.
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Color
Our signature colors are an essential component of the AfterShip brand. The vibrant AfterShip Orange anchors our sophisticated palette, adding a bold, bright accent that makes our brand instantly recognizable across communications.
Primary colors
AfterShip Orange is key to building awareness, recognition, and recall of our brand. You can find it on all AfterShip assets in one form or another.
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Secondary colors
AfterShip Green, AfterShip Blue, and our neutrals (Black, White, and Gray) complement our primary color across our website, presentations, and communications. Use these colors strategically to serve a clear purpose.
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Background guidelines
To optimize brand recognition, use our full color logo wherever possible and choose either black or white wordmark for maximum contrast. Our solid white logo should be used on orange backgrounds. See some examples below.
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AfterShip brand assets usage guidelines
These guidelines explain how you may use and visually present AfterShip’s brand assets, including our logos, trademarks, product names, and any other design elements we make available (“Brand Assets”). Your use of our Brand Assets indicates your acceptance of these guidelines. Any use that violates these guidelines may result in immediate revocation of permission and/or legal action.
Authorization Required
- Scope of use of AfterShip’s Brand Assets must be expressly authorized in writing by AfterShip.
- Authorization is non-exclusive, non-transferable, and may be revoked by AfterShip at any time.
Permitted Use
Subject to our authorization, you may use our Brand Assets only in the following circumstances:
- To reference AfterShip as a partner, integration, or technology provider.
- On websites, press releases, marketing materials, or documentation that accurately describe your relationship with AfterShip.
- As a hyperlink that links directly to https://www.aftership.com/.
Prohibited Use
You may not:
- Modify, distort, animate, or alter our Brand Assets in any way.
- Use our Brand Assets in a way that may suggest false affiliation, sponsorship, endorsement, or partnership.
- Use our Brand Assets on any material that is misleading, defamatory, obscene, illegal, or harmful to AfterShip’s reputation.
- Register domain names, usernames, social handles, or other identifiers that incorporate AfterShip’s Brand Assets (e.g., “aftershippartners.com”).
- Use our Brand Assets as part of your own product name, logo, or branding.
Brand Ownership and Goodwill
- AfterShip retains all rights, title, and interest in its Brand Assets.
- All goodwill derived from your use of our Brand Assets will inure solely to AfterShip’s benefit.
- You agree not to challenge or interfere with our IP rights or the promotion of our brand, including related activities.
Presentation Standards
- Always use the official, unaltered versions of our Brand Assets provided by AfterShip.
- Maintain clear space and sizing guidelines as outlined in our brand asset kit.
- Do not superimpose text or images on top of our logos.
Additional Notes
- You are responsible for ensuring that your use of our Brand Assets complies with applicable law and these Brand Guidelines.